UK’s biggest calendar retailer backs inspirational female fundraisers
By Amanda Chalmers 18th Sep 2026
The UK's biggest calendar retailer has partnered with local ladies who have dared to bare in support of more than 30 charities.
In a huge coup for the fundraisers, Calendar Club has agreed to sell the Birmingham-based Ladies First Charity Calendar at their Leamington, Solihull, and Coventry stalls from next month.
Copies of the limited-edition calendar, will cost £20, and will soon available to purchase at the stands throughout the pre-Christmas period as well as from the Ladies First website and other outlets, to be announced.
Thirty-nine members of the West Midlands-based networking group, aged between 19 and 80, struck a series of cheeky poses for the 'sassy and sophisticated' charity calendar – at a photoshoot in Leamington in May. But not even they will see the final results until the calendar is revealed for the first time, at a grand red carpet launch event at Birmingham's Rep Theatre, on October 15th.
The collaboration is also supported by a season of signing events post-launch, hosted by some of the ladies themselves. Look out for them at Touchwood Shopping Centre in Solihul, on 17 October; Royal Priors Shopping Centre in Leamington, on 14 November and at the first of Fargo Village's popular Christmas Markets in Coventry, on 5 December.
At these events, all running between 10am-4pm, there will be the chance to purchase an exclusive signed calendar and meet some of the ladies involved.
Ladies First Director – and one of the calendar's 'Miss Septembers,' Tracey McAtamney said: "I am beyond grateful and incredibly excited that what began as a charity calendar to celebrate my 60th birthday and raise money for charity has grown into something truly extraordinary.
"What started as a personal challenge has become a much bigger movement, bringing together incredible women, amazing supporters and businesses who have believed in our vision. With the wonderful backing of Calendar Club UK now selling our calendars, it really is simply amazing to see how far this journey has come."

The plucky line-up includes Birmingham-born TV news anchor and freelance journalist and author Suzanne Virdee; former BBC radio broadcaster Nikki Tapper MBE and former Coventry MP and Labour Whip Colleen Fletcher OBE.
Calendar Club is the UK's biggest calendar retailer. Since 1998, their seasonal stores and mall units have become a familiar sight in shopping centres and high streets across the UK and Ireland, opening more than 200 pop-up stores from September to January each year.
Helen Winterbourne, Deputy Managing Director of Calendar Club, shared: "Supporting local and national charities has always been important to us at Calendar Club, so we were delighted to have the opportunity to support the Ladies First Charity Calendar and the inspiring women behind it.
"By making the calendar available in our pop-up stores in Touchwood, Solihull; Royal Priors in Leamington Spa and West Orchards in Coventry, we hope to help raise awareness of the initiative and maximise funds for the chosen charities, whose work has made a meaningful difference to so many lives. We're proud to play a part in supporting such a worthwhile project which will benefit so many incredible causes."
The Ladies First calendar has also won the support of the 'Original Calendar Girl,' Tricia Stewart, who will also be guest of honour at the launch night.
As 'Miss October,' Tricia was one of 11 plucky Yorkshire ladies, aged between 45 and 65, to pose for the Rylestone & District WI naked calendar, the first of its kind, in 1999. It went on to sell hundreds of thousands of copies, raising a whopping £6.5 million for the then-named Leukaemia and Lymphoma Research, now Blood Cancer UK.

Local and national charities benefiting this time around include: Surviving Bereavement Foundation; Molly Ollys; Coventry, Warwickshire & Worcestershire Mind; Prostate Cancer UK; The Esther Project; Teenage Cancer Trust; Arrive Alive; Shakespeare Soroptimists; The Luca Foundation; A Child's Heart; Anthony Nolan Trust; Women's Aid; The Katie Piper Foundation; Birmingham Hospice; The Friendship Project; SAMM (Support After Murder & Manslaughter); Birmingham Children's Hospital; The National Autistic Society; The NTCG Rock Community Food; WAITS; DORCAS; Endometriosis UK; Myton Hospice; Purple Community Fund PCF; Blue Badgers; Dementia UK; The Queen Brain Tumour Fund; Blood Cancer UK; Edward's Trust and breast cancer equipment for Birmingham hospitals.
Working hard behind the scenes alongside Tracey to pull the project together, are the Calendar Girls team of Amanda Chalmers, of Chalmers News PR; Jane Collier of Janus Photography and Bianca Rodrigues-Perry of Bia's Marketing, Production & PR.
Headline sponsors for the calendar include Pertemps in Meriden; Mallory Court Hotel & Spa, where the calendar was shot and Unique Venues Birmingham. Any other companies interested in getting involved are invited to contact Tracey McAtamney at: [email protected]
More information and launch night tickets, at just £36, are available here.
For more information and forthcoming events visit here.
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