Leamington Spa has welcomed a new independent menswear shop. 

Perennial is located at Satchwell Court in the town's centre. 

The store sells a range of men's clothing items, including t-shirts, polos, shirts, linen shirts, knitwear, jeans and cargos, "made to last."

Its clothing is made using "high-grade long staple cotton which is used across t-shirts, polos, knitwear and shirts, resulting in no pilling, no fading and no shrinkage."

Explaining the name behind the brand, Perennial's owners said: "The name 'Perennial' carries several compelling messages for menswear.

The store's symbol is created out of two letter 'P's that form an infinity symbol (images via Perennial)

"It suggests timeless style that transcends fleeting fashion trends, ensuring that each piece remains relevant year after year. 

"The brand promises unwavering reliability and consistency in both quality and design, offering garments that are durable and built to last. 

"Perennial clothing is versatile, suitable for any season, and embodies a commitment to enduring style." 

In the winter, the brand will be launching luxury knitwear in pure cashmere and 100% lambswool (images via Perennial)

Prices range from £14.99 for t-shirts to £39.99 for shirts, starting from £29.99 for knitwear and £39.99 for chinos, jeans and cargos. 

The store sells a range of men's clothing items from t-shirts, polos, shirts, knitwear, jeans to cargos (images via Perennial)

Perennial owners further expressed that the store is a dedicated space for men with a neutral, calm and "relaxing environment to communicate a simple, welcoming brand that is minimalistic, sophisticated and easy to shop".

The store's symbol is created out of two letter 'P's that form an infinity symbol, which the owners said embodies the essence of the Perennial brand and visually represents the brand's core values of quality and continuity.

Clothing is made using high-grade long staple cotton (images via Perennial)

"Just as the infinity symbol signifies endless possibilities and eternal connection, the double P design echoes Perennial's commitment to creating enduring, long-lasting clothes that seamlessly transition through seasons.

"This emblematic representation reinforces the brand's focus on sophisticated, high-quality menswear that is made to last and can be worn forever."

In the winter, the brand will be launching luxury knitwear in pure cashmere and 100% lambswool, with matching hats and scarves.