An award-winning, independently owned salon in Leamington is celebrating a quarter of a century in business, marking the occasion with a striking refurbishment that pays tribute to its past while looking firmly to the future.

Geiko, the Japanese-inspired hair salon founded in 2001, has spent 25 years building a reputation on Park Street.

To celebrate the milestone, owner Paula McIntosh has overseen a top-to-toe renovation of the salon, from a newly painted frontage in a bold shade of green to a reimagined reception and bar area inspired, one regular client joked, by "a Virgin VIP lounge."

The refurbishment wasn't about starting again, but about refining what already worked. Cherished pieces of artwork collected over the decades are found throughout the space, sitting alongside fresh granite surfaces and a redesigned layout, which is a considered blend of heritage and renewal that reflects the salon's enduring ethos.

That ethos, rooted in the salon's name meaning "women of art" in Japanese, has always centred on creating a tranquil, welcoming space where clients feel genuinely cared for.

It's a philosophy that has carried the business through economic downturns, shifting trends, and the upheaval of the pandemic, emerging each time with renewed energy.

Speaking about the milestone, Paula McIntosh, Geiko's owner, shared: "Twenty-five years is a huge moment for us, but I never want to take that for granted, as that's what keeps you striving to be better.

"At the heart of it, we've always wanted our customers to walk into a sanctuary where they can relax and feel good about themselves.

"This refurbishment isn't about becoming something new; it's about becoming a sharper version of who we've always been and walking into the new space. I get that exact same excited feeling I had on day one – so here's to our next 25 years."

Education and investment in people sit at the heart of Geiko's success story. Many of today's senior stylists began their careers as apprentices at the salon, a pipeline Paula credits as central to the business's longevity.

The team trains continually with premium haircare brand Keune, for whom Geiko is proud to be one of a select group of UK ambassador salons, and the salon's specialist hair extension technicians are fully trained through Beauty Works.

That focus on skill and craft was recognised in 2024, when Geiko was named Best Hair Salon in England at the England Business Awards.

To learn more or make a booking, visit Geiko's website here or pop in to meet the team at Park Street in the town.